$0 to $30M/year in 26 months

Dear newsletter builder, it's Tommy.

I just spent 7 hours analysing Cole Gordon's complete newsletter system. He's booking high-ticket calls without any nurture sequence whatsoever.

In today's breakdown:

• Why his "no welcome email" approach actually works (but costs him money)

• The qualifying question that filters out 80% of tire kickers

• How he's booking $10K+ calls from cold traffic with zero lead magnets

PLUS: Video breakdown of his other systems

Need a complete newsletter system that books meetings on autopilot?

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GROWTH STRATEGY
THE BREAKDOWN: COLE GORDON'S COMPLETE NEWSLETTER SYSTEM

Why I chose this example: Cole Gordon took Closers.io from $0 to $30M per year in just 26 months using this exact funnel. What makes this worth studying is how he skips traditional nurture sequences and goes straight for high-ticket bookings. His approach proves you don't always need complicated funnels when your offer is strong enough.

Let's dive in...

But first, if you are curious about his entire system's structure, watch this video 👇

>> Click Here To Watch Closers.io Entire Systems Breakdown

PART 1: LANDING PAGE BREAKDOWN

1. Headline & Sub-headline

What they're doing well:

• Ultra-specific guarantee: "40 Sales Calls In The First 30 Days - You Don't PAY!" removes all risk

• Clear outcome focus: They're not selling appointment setting - they're selling guaranteed results

• Immediate qualifier: The headline screams "high-ticket" which filters out broke prospects

Potential improvements:

• Add urgency element: "Limited spots available" or similar scarcity could boost conversions

• Why this matters: Without urgency, prospects will bookmark and never return

• Expected outcome: 5-15% conversion boost from creating FOMO

2. Visual Elements

What they're doing well:

• Clean, professional layout: No distracting elements that pull focus from the form

• Simple blue/white color scheme: Creates trust and doesn't compete with the copy

• Minimal design: Forces attention on the qualifying question and CTA

Potential improvements:

• Add social proof visuals: Screenshots of results, client logos, or team photos

• Why this matters: Cold traffic needs instant credibility markers

• Expected outcome: 20-30% trust boost leading to higher form completions

3. Form/Signup Experience

What they're doing well:

• Single qualifying question: Filters prospects by business type and revenue level ($2500+)

• Binary choice: Yes/No buttons make decision-making effortless

• Clear exit strategy: "If not - STOP AND LEAVE THIS PAGE IMMEDIATELY"

Potential improvements:

• Collect email before phone number: Phone numbers have higher psychological resistance

• Why this matters: You can retarget email leads who don't book calls

• Expected outcome: 20-30% more leads in your database for follow-up

4. Social Proof

What they're doing well:

• Refund guarantee prominently displayed: Reduces financial risk perception

• Company branding consistency: Closers.io logo builds recognition

• Professional Typeform integration: Third-party tool adds credibility

Potential improvements:

• Add specific client results: "Helped 500+ agencies book 10K+ calls" with faces

• Why this matters: Generic guarantees don't hit as hard as specific wins

• Expected outcome: 5-15% increase in form starts from stronger proof

5. Offer/Lead Magnet

What they're doing well:

• Direct value proposition: Placing proven appointment setters removes the "how" objection

• Results-focused promise: 40 calls in 30 days is measurable and attractive

• Risk reversal: "You don't pay" eliminates the biggest objection

Potential improvements:

• Add educational bridge: Free guide on "How to spot high-converting appointment setters"

• Why this matters: Cold traffic needs warming before big commitments

• Expected outcome: 20-30% more qualified leads who aren't ready to buy today

PART 2: THANK YOU PAGE BREAKDOWN

1. Confirmation Message

What they're doing well:

• Clear next step: "Step 2: Book Your Demo Below" removes confusion

• Maintains momentum: No celebration or distraction from booking the call

• Professional presentation: Clean design maintains trust built on opt-in page

Potential improvements:

• Add expectation setting: "This 45-minute call will show you exactly how we'll get you 40 calls"

• Why this matters: People book calls they understand the value of

• Expected outcome: 15-20% fewer no-shows from clearer expectations

2. Next Action Prompt

What they're doing well:

• Single focus: Only one thing to do - book the demo

• Time commitment clear: 45 minutes duration is stated upfront

• Easy scheduling: Calendar integration makes booking frictionless

Potential improvements:

• Add urgency: "Only 3 spots left this week" or similar scarcity

• Why this matters: Without urgency, people will "think about it" forever

• Expected outcome: 10-20% faster booking rates

3. Additional Value Offer

What they're doing well:

• No distractions: They don't offer additional downloads that could derail the booking

• Focused experience: Everything points toward one goal - getting on a call

• Professional follow-through: Calendar system works smoothly

Potential improvements:

• Add preparation guide: "What to prepare for your call" builds anticipation

• Why this matters: Prepared prospects are better prospects

• Expected outcome: 15% better call quality and close rates

PART 3: WELCOME EMAIL BREAKDOWN

1. Email Structure

What they're doing well:

• Nothing - they don't send welcome emails

Potential improvements:

• Send immediate confirmation email: "Here's what happens next"

• Why this matters: 40% of people forget they can book calls without email reminders

• Expected outcome: 5-15% increase in booked meetings

2. Individual Email Content

What they're doing well:

• Nothing - no email sequence exists

Potential improvements:

• Create 3-email nurture sequence: Case studies, objection handling, call preparation

• Why this matters: Email nurture increases show rates and close rates dramatically

• Expected outcome: 20-30% improvement in overall funnel performance

3. CTAs

What they're doing well:

• Phone-focused approach: They get numbers and call prospects directly

Potential improvements:

• Email retargeting sequence: Follow up with people who didn't book calls

• Why this matters: Only 1-3% of traffic converts immediately - you're losing 95+%

• Expected outcome: 50-200% more total conversions from the same traffic

5 TACTICS YOU CAN STEAL FROM COLE GORDON'S COMPLETE FUNNEL

1. QUALIFYING QUESTION FILTER - Ask one simple question that disqualifies broke prospects immediately. Cole asks about $2500+ price points. You could ask about budget, business type, or current revenue.

2. ZERO-RISK GUARANTEE - "You don't pay unless we deliver X result in Y timeframe" removes the biggest objection. Make your guarantee specific and measurable.

3. DIRECT CALENDAR BOOKING - Skip the "request a call" form. Go straight to calendar booking on your thank you page to maintain momentum.

4. AGGRESSIVE HEADLINE SPECIFICITY - Don't say "get more leads." Say "40 sales calls in 30 days." Specific numbers outperform vague promises every time.

5. BIGGEST CONVERSION KILLER TO AVOID - Don't skip the welcome email sequence like Cole does. He's leaving 20-30% more conversions on the table by not nurturing his leads.

What funnel should I break down next? Hit reply and let me know.

Got questions about this breakdown? Reply to this email - I read every response.

Tommy

Founder, News Launch

P.S.—If you want an exclusive deep dive business review to build your system and start booking 20+ calls/week 👇

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