$100/day into $73,000+: Thijs' System

Hey, it's Tommy.

I just spent 6 hours analysing Thijs Jagtenberg's complete X ads funnel system and discovered a genius multi-step qualification process that pre-frames prospects before they even see the calendar.

In today's breakdown:
- How a 5-step funnel cuts bad leads by 80%
- The quiz question that qualifies prospects automatically
- Why his booking page converts 3x better than most

Need a custom newsletter system that books 20+ calls/week? 👉 Click Here To Book A Call 📅

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

GROWTH STRATEGY
THE BREAKDOWN: RAPIDROAS' COMPLETE X NEWSLETTER SYSTEM

Why I chose this example: Thijs built a $73k revenue funnel using X ads for agencies. His multi-step approach filters out tire-kickers before they waste calendar slots. Most people skip straight to booking - this shows why that's dumb.

Let's dive in...

Access here the templates to replicate Thijs’ system:

PART 1: LANDING PAGE BREAKDOWN

Here is the link to the page: https://go.rapidroas.agency/

1. Headline & Sub-headline

What they're doing well:

• "The X Ads Playbook:" - Clear, direct title that matches the promise

• "$100/day ad-budget into $73,000+ revenue" - Specific transformation with real numbers

• "with 1 simple funnel" - Positions the solution as easy to implement

Potential improvements:

• Could add urgency like "Limited time" or "Free for next 48 hours"

• Missing any indication of who this is for (agencies vs business owners)

• No mention of timeframe - how long did this take to achieve?

2. Visual Elements

What they're doing well:

• Three playbook pages show this is real content, not just a promise

• Clean layout keeps focus on the main CTA button

• Consistent orange branding creates visual hierarchy

Potential improvements:

• Playbook preview images are too small to read actual content

• No visual proof of the $73k claim - screenshots would be powerful

• Missing any branding or logo to build company credibility

3. Form/Signup Experience

What they're doing well:

• Single CTA button makes the next step crystal clear

• "Get FREE Playbook" creates urgency and emphasizes value

• Simple design removes distractions from converting

Potential improvements:

• No indication of what happens after clicking - do they get it instantly?

• Missing any privacy reassurance about email usage

• Could add social proof like download count near the button

4. Social Proof

What they're doing well:

• "$73,000+ revenue" is specific and believable vs vague "6-figure" claims

• Shows actual pages from the playbook as proof it exists

• Revenue number is underlined for emphasis

Potential improvements:

• Zero testimonials or client success stories anywhere

• No indication of how many people have downloaded this

• Missing any authority indicators like "as seen in" or credentials

5. Offer/Lead Magnet

What they're doing well:

• Clear value proposition - turn small ad spend into big revenue

• "FREE Playbook" emphasizes there's no cost or commitment

• Visual proof shows there's actual substance to the offer

Potential improvements:

• No preview of specific tactics or strategies inside

• "Playbook" is generic - could be more specific about what's included

• Missing any indication of the playbook length or depth

PART 2: QUIZ PAGE BREAKDOWN

1. Qualification Questions

What they're doing well:

• "Are you already doing paid ads?" filters prospects perfectly

• Three clear options cover all possible scenarios

• Simple design keeps focus on the decision

Potential improvements:

• Could add a qualifying question about budget or business size

• Missing explanation of why this question matters

• No context about what happens after they answer

2. User Experience

What they're doing well:

• Single question keeps it simple and fast

• Clear visual icons make options easy to understand

• Maintains consistent branding and color scheme

Potential improvements:

• No progress indicator showing where they are in the funnel

• Could segment follow-up based on their answer

• Missing opportunity to build excitement for next step

PART 3: OPT IN PAGE BREAKDOWN

What they're doing well:

• Clear headline - "Where Can I Send You The X-Ads Playbook?" is direct and matches what they promised

• Strong CTA copy - "Get Instant Access" + "Send me the X Ads Playbook Now" creates urgency and clarity

• Phone number collection - Smart move for booking calls later, increases show-up rates

• Visual consistency - Orange button matches brand colors from previous pages

• Post-qualification timing - Asking for info AFTER the quiz when people are more committed

Major conversion killers:

• Way too many fields - Name, email, AND phone is overkill for a free playbook

• Terms checkbox - Adds unnecessary friction when people are already hesitant

• No social proof - Zero indication of how many people downloaded this

• Missing urgency - No scarcity or time pressure to complete now

• No privacy reassurance - People worry about spam, especially with phone numbers

PART 4: BOOKING PAGE BREAKDOWN

1. Confirmation Message

What they're doing well:

• Acknowledges they qualify for the cohort (builds exclusivity)

• Clear next step: "Book Your 20m Chat"

• Personal photo maintains human connection

Potential improvements:

• No confirmation of what they'll get in the chat

• Missing agenda or expectation-setting for the call

• No mention of call preparation or what to bring

2. Calendar Integration

What they're doing well:

• Real calendar integration shows actual availability

• 20-minute duration is perfect - not too long to scare people off

• Professional calendar interface builds trust

Potential improvements:

• "Please wait for calendar to load" creates unnecessary anxiety

• No timezone display could cause confusion

• Missing confirmation details about the call format

PART 5: WELCOME EMAIL BREAKDOWN

1. Email Structure

What they're doing well:

• Personal greeting makes it feel one-on-one

• Explains exactly why they're getting this email

• Clear next step with website link

Potential improvements:

• Subject line "Welcome to my world Funnel" is unclear and weak

• Email feels rushed and impersonal despite "personal" language

• No clear value delivery in the first email

2. Content Strategy

What they're doing well:

• Assumes they want "more leads, booked calls or more clients" (spot on)

• Directs them to a central resource hub

• Keeps it short and actionable

Potential improvements:

• Doesn't deliver the promised playbook immediately

• PS link to "access all trainings" should be the main CTA

• Missing any social proof or results to build credibility

3. Call-to-Action

What they're doing well:

• ThijsJagtenberg.com gives a clear next step

• PS CTA "access all my trainings here" provides additional value

• Links are clearly marked and functional

Potential improvements:

• Two competing CTAs dilute focus

• Should lead with delivering the promised playbook first

• Missing any urgency or reason to act now

5 TACTICS YOU CAN STEAL FROM RAPIDROAS'S COMPLETE FUNNEL

1. Multi-step qualification - Use a quiz before booking to filter out tire-kickers and only get qualified leads on your calendar

2. Cohort positioning - Frame your offer as exclusive training happening at a specific time to create urgency and perceived value

3. Specific revenue claims - "$73,000+ revenue" is way more believable than "6-figures" or vague success claims

4. Phone number collection - Get phone numbers in your opt-in form to dramatically increase show-up rates for booked calls

5. Calendar integration on thank you page - Don't make people click through multiple pages to book - embed the calendar right after opt-in

What funnel should I break down next? Hit reply and let me know.

Got questions about this breakdown? Reply to this email - I read every response.

Tommy

Founder, News Launch

In case you ever need it, here are 2 ways I can help you:

1. Click here if you want guidance on how to grow your business with a newsletter

2. Click here if you want my team to run your B2B newsletter

See you soon,

Tommy - founder at Newslaunch.co