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$10M textbook case of funnel malpractice
If you want to succeed avoid these mistakes
Tommy Mandia
July 30, 2025 • Estimated Reading Time: 6 minutes
Hey, it's Tommy.
I just spent 5 hours analysing 8 Figure Agency's complete funnel system and discovered they're sending 90% of their traffic straight to a calendar with zero email capture.
In today's breakdown:
Why multiple quiz funnels without email capture kills conversions
The fatal flaw that's costing them thousands in missed meetings
How broken automation destroys trust before prospects even book
Need a complete newsletter system that books meetings on autopilot?
GROWTH STRATEGY
THE BREAKDOWN: 8 FIGURE AGENCY'S BROKEN NEWSLETTER SYSTEM
Why I chose this example: This is what happens when you focus on tools instead of strategy. Jordan has built multiple entry points but completely ignored the fundamentals - email capture, nurture sequences, and consistent messaging. The result? Scattered traffic and missed opportunities.
Let's dive in...
PART 1: LANDING PAGE BREAKDOWN
Headline & Sub-headline
What they're doing well:
"Tell Us About Your Agency" creates curiosity and positions them as the expert
Clear value prop about automating internal operations for scaling
Asks qualifying questions upfront to filter prospects
Potential improvements:
Headlines are generic - "Tell Us About Your Agency" could be any consultant
No urgency or scarcity to drive immediate action
Missing specific outcomes or timeframes that prospects care about
Visual Elements
What they're doing well:
Professional speaker photo builds personal credibility and trust
Clean, modern design doesn't distract from the main CTA
Consistent branding across both quiz funnels
Potential improvements:
Stock photo feel reduces authenticity - needs more personal branding
No visual proof of results or client success stories
Missing elements that show the "3 major steps" mentioned in background
Form/Signup Experience
What they're doing well:
Single field reduces friction for initial engagement
Progressive profiling through quiz format feels natural
Clear next step with prominent blue button
Potential improvements:
MAJOR FLAW: No email capture anywhere in the funnel
Sends traffic directly to calendar without building relationship first
Missing any value exchange for contact information
Social Proof
What they're doing well:
Speaker positioning suggests authority and expertise
Professional presentation format implies proven system
Mentions helping "agency owners" - speaks directly to target market
Potential improvements:
Zero testimonials, case studies, or specific results shown
No client logos or social proof elements visible
Missing credibility indicators that reduce booking hesitation
Offer/Lead Magnet
What they're doing well:
"Constraint Calculator" addresses specific pain point agencies face
Free diagnostic tool provides immediate value
Positions them as having proprietary methodology
Potential improvements:
No clear lead magnet to capture emails before calendar booking
Multiple entry points create confusion about core offer
Missing clear benefit statements about what prospects get
PART 2: THANK YOU PAGE BREAKDOWN
Confirmation Message
What they're doing well:
Direct path to booking - no extra steps or confusion
Calendar integration allows immediate scheduling
Clean booking interface reduces technical friction
Potential improvements:
FATAL ERROR: Calendar IS the thank you page - no relationship building
No confirmation of what they'll receive or what to expect
Missing any nurture content while they decide whether to book
Next Action Prompt
What they're doing well:
Single clear action - book a call
Multiple time slots available reduce scheduling friction
30-minute commitment feels reasonable for prospects
Potential improvements:
Forces immediate decision without building trust first
No alternative paths for prospects not ready to book immediately
Missing any content to warm up cold traffic before asking for meeting
Additional Value Offer
What they're doing well:
Nothing - there is no additional value offered
Potential improvements:
MASSIVE MISSED OPPORTUNITY: No email sequence, case studies, or nurture content
Should offer immediate download while they consider booking
Missing any way to stay in touch with prospects who don't book immediately
PART 3: WELCOME EMAIL BREAKDOWN
Email Structure
What they're doing well:
Nothing - no welcome email exists after 30+ minutes
Potential improvements:
BROKEN AUTOMATION: No email confirmation or follow-up sequence
Missing opportunity to deliver promised calculator results
No nurture sequence to build trust before the sales call
Individual Email Content
What they're doing well:
Nothing - no emails are being sent
Potential improvements:
Should immediately deliver quiz results and insights
Need case studies and social proof to build credibility
Missing educational content about agency systems and scaling
CTAs
What they're doing well:
Nothing - no email CTAs exist
Potential improvements:
Should have multiple touchpoints driving back to calendar
Need soft CTAs building relationship before hard sales push
Missing any way to re-engage prospects who didn't book initially
5 TACTICS YOU CAN STEAL FROM 8 FIGURE AGENCY'S MISTAKES
NEVER skip email capture - Even if you're driving to a calendar, capture emails first with a lead magnet
Fix your automation immediately - If emails aren't sending within 5 minutes, you're losing 80% of your leads
Multiple quiz funnels confuse prospects - Pick one clear path and optimize it before adding complexity
Social traffic needs nurturing - Sending cold social followers directly to calendars converts at 1-2%
Always have a backup plan - Not everyone books immediately, but they'll buy later if you stay in touch
What funnel should I break down next? Hit reply and let me know.
Got questions about this breakdown? Reply to this email - I read every response.
Tommy
Founder, Newslaunch.co
P.S.—If you want an exclusive deep dive business review to start booking 20+ calls/week 👇