3x Your Service Sales From Newsletters

Hey Advisor, it's Tommy.

Today, we're diving into the strategy that helps B2B service companies convert their newsletters into consistent sales machines.

In today's issue:

• Why most B2B companies waste time with newsletters that don't convert

• The exact 3-1-3 framework that transforms newsletters into sales tools

• How to leverage subject line psychology most marketers ignore

• My high-converting newsletter templates that you can steal right now

New reader? Sign up here.

Looking for unbiased, fact-based news? Join 1440 today.

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Subscribe to 1440 today.

GROWTH STRATEGY
An in-depth analysis

Quick stat: 1 in every 2 people have an email. That's 4 billion people.

Most businesses send newsletters that get ignored, deleted, or worse - marked as spam.

They're pumping out content that doesn't convert,

sharing company updates nobody cares about,

or constantly pitching without providing value.

Then they wonder why their open rates hover at 22% and their click rates are close to 0%.

But the real problem isn't the newsletter - it's the strategy behind it.

Here's how to turn your newsletter into a service-selling machine:

The 3-1-3 Framework:

Three pieces of tangible value

Give them something they can use TODAY that produces results.

Not theory, not fluff. Real, actionable advice that solves an actual problem. Make it so good they'd pay for it.

One client transformation

Share a specific result with actual numbers.

"Agency [X] implemented this exact strategy and increased their close rate by 42% in 17 days."

The transformation proves your methods work and subtly sells your services without pitching.

Three steps to get started

Remove all friction to taking action.

Don't make them guess.

Tell them exactly what to do next in clear, concrete steps.

The easier you make it, the more likely they'll move forward.

Real example: One of our client switched from a "monthly update" newsletter to this format. Before: 0-1 service inquiries per send. After: 5-7 qualified inquiries per send.

Pro tip: Your subject line drives 80% of opens (until you become an authority).

Test these three formats:

"Steal This:" + specific result

"The [X] Minute Fix For [Problem]"

"[Specific Number] + [Benefit]".

Our data shows these templates consistently outperform generic subject lines by 3X.

Write to teach, not just to tell

Happy writing,

Tommy

PS - Your marketing team's face when they realize your newsletter just brought in more sales than their last three campaigns combined...

In case you ever need it, here are 3 ways I can help you:

1. Click here to put your business in front of 15,000+ founders, business owners and marketers

2. Click here if you want guidance on how to grow your business with a newsletter

3. Click here if you want my team to run your B2B newsletter

See you soon,

Tommy - founder at Newslaunch.co