5 Strategies to Deeper Client Connections

Hey, Tommy here.

Today, we’re covering 5 strategies you can start implementing today to strengthen client relationships using newsletters and stand out from the crowd.

At News Launch, we've sent over 1,000 newsletters in this year alone, helping firms just like yours grow and connect with their clients.

You might be surprised by what works.

In today’s issue:

• How to get readers to come back for more

• How to convert prospects

• How to keep providing value

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FROM THE WEB
Best resources for you

ICYMI

• 20 use cases for your newsletter (Twitter)

Engagement

• How Chartr reimagined visual storytelling (link)

• Why a media founder with 4M+ subscribers reads and responds to every newsletter reply (LinkedIn)

Growth

• How the TLDR newsletter grew to 8M+ subscribers (YouTube)

• Alex Lieberman (Morning Brew co-founder) breaks down how to create a powerful organic growth engine (Twitter)

GROWTH STRATEGIES
An in-depth analysis

I've helped 10+ financial services firms grow their newsletters. Total reach to over 150,000+ subscribers. Driving engagement rates as high as 10%. I've seen firsthand how newsletters can transform client relationships.

Today, I'll share proven strategies that work specifically for financial services firms.

Want to know the truth? Your clients are drowning in financial noise.

They get bombarded with market updates, product pitches, and endless "expert" opinions. But here's the good news - your newsletter can be their lifeline.

Newsletters have changed over the past few years. They are not a one-way channel anymore. Feedback and engagement are more important than ever. With a newsletter you can provide value and gather info at the same time.

This is why they are so powerful.

Here are 5 simple strategies for your newsletter:

1. Focus on What Matters to Them

• Tell real client success stories (without names)

• Break down complex financial concepts with simple examples

• Use "Here's what this means for you" sections after market updates

Your clients want useful insights, not fluff. Go beyond basic updates or big-picture trends. Get specific about things that impact their day-to-day. If you're an investment firm, talk about sectors that might impact their portfolio. If you’re in accounting, share tax-saving tips or important changes to regulations.

Quick Win: In your next newsletter, share a client challenge you solved. Keep it simple and focused on the lesson.

Strategy: Include a recurring section with real questions or concerns a client had. It shows you’re paying attention and positions you as a resource they can rely on.

Pro Tip: create habit-building content that will keep people coming back every week. Include niche industry insights, financial advice of the week or latest industry news. Use tools like Perplexity AI to research and curate content

2. Make It Personal

• Write like you're talking to ONE person

• Use "you" and "your" often

• Share your own tough decisions and lessons

Quick Win: Start your next newsletter with "You might be wondering..." and address a common client concern.

Action Step: Once a month, add a case study. Talk about the challenge, how you helped, and the result. It builds credibility and shows clients that you’re rooting for their success.

Pro Tip: Emails written at an 8th-grade reading level or lower have a 36% higher open rate. Use Hemingway Editor to check your score, aim for grade 6 or lower. This email? Grade 5.

3. Build Trust Through Consistency

Consistency builds trust. Your clients count on you to deliver valuable information. With every useful issue, you’re reinforcing their trust in your expertise.

Quick Win: Create a simple 5-part template. E.g.: Intro → Market Update/Tax advice/Etc. → What It Means → Action Steps → Poll/CTA

Action Step: Pick a schedule—weekly, biweekly, or monthly—and stick with it. It keeps your firm fresh in clients’ minds and tells them you’re a dependable source of insights.

Pro Tip: you don’t need to go crazy to come up with ideas. Use The Content Matrix GPT to generate 40+ ideas in seconds. Here is The Newsletter Advisor’s matrix for reference.

4. Give More Than You Take

• 80% helpful insights, 20% business updates

• Include actionable tips in every issue

Email marketing has changed. Marketing in general has changed. You have to give, give, give, give, give, give, give and then ask.

Quick Win: Add a "Quick Tip of the Week" section that takes 2 minutes to read and act on.

Strategy: I like a 90/10 give/ask ratio. Meaning only 10% of your newsletter is ask. For our clients we don’t do any promotional email, we only include a small call-to-action at the end of the email.

5. Make It Easy to Reach You

• Add a "Reply to this email" invitation

• Share a quick win they can reply about

• Ask simple questions that spark conversations

Quick Win: Win: End your next newsletter with: "What's your biggest challenge with [topic]? Hit reply - I read every response."

Strategy: More replies to your emails means better deliverability score. This increases your domain reputation and keeps your emails away from spam.

Here's What Works Right Now:

• Short sections (+1 main one)

• Clear subheadings

• Bullet points for quick scanning

• One main action item per issue (+ small quick ones)

Remember: Your clients don't want financial updates. They want to know you understand their challenges and care about their success.

The Magic Formula:

Helpful Content + Consistent Delivery + Personal Touch = Deeper Client Relationships.
Next Steps:

1. Pick one strategy above

2. Try it in your next newsletter

3. Watch your engagement grow

Want proof this works? One of our clients saw their client response rate jump from 2% to 10% using these exact steps.

Your newsletter isn't another email. It's your weekly chance to strengthen relationships, show expertise, and build lasting trust.

CASE STUDY
“Why has my open rate dropped by almost 10%?”

A friend of mine reached out to me experiencing an average drop of ~10% in open rates.

If this is you, don't panic.

Apple MPP (Mail Privacy Policy) "opens" emails for you to check for malware etc which fakes your OR anyway.

His CTR (click-through-rate) has not changed though. CTR equal total number of clicks divided by the number of emails sent. CTR is also not related to OR meaning that in absolute value the same amount of people clicked on links.

This indicated to me that things are ok and it's probably due to issues like MPP which affect analytics.

Can see more details and screenshots on my post on LinkedIn.

Want your question to be answered in the next issue? Reply now to this email.

See you soon,

Tommy - founder at NewsLaunch.co