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Hey, it's Tommy.
I just spent 8 hours analysing Zarak's newsletter funnel, and discovered his social proof is what drives the entire system.
In today's breakdown:
His sign-up page features testimonials from 7-8 figure marketers
His thank you page misses the chance to book more calls
His welcome email builds trust but lacks clear next steps
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GROWTH STRATEGY
THE BREAKDOWN: ZARAK'S NEWSLETTER FUNNEL EXPLAINED
Why I chose this example: Zarak has built a $200,000/month agency and claims his newsletters drives $100,000 in weekly e-commerce revenue. His funnel uses strong social proof from big names in the industry to build trust fast.
Disclaimer: Zarak's goal is not 100% to book meetings from it, but in case he need to. This is what he should change.
Let's dive in...
1. SIGN UP PAGE
What they're doing well:
Strong social proof from industry heavyweights (Go here for the full page: https://thecopycouncil.com/)
Using quotes from 7-8 figure marketers builds immediate trust for someone who claims to make $100M
This likely drives high conversion rates as people want to learn from someone vetted by pros they know
Potential improvements:
Replace the car video with a simple income proof graphic showing real results
Videos of cars don't show what you'll learn - income proof directly shows the outcome
This could boost sign-ups by 15-20% by making the value clearer at first glance
The sign up page is quite long in my opinion. There is a theory that consumption increases conversions.
Although true for sales pages I don’t think this is true for sign up pages.
It’s a simple newsletter, you are not selling anything at the end of the day.
2. THANK YOU PAGE
What they're doing well:
Clear reminder of all the free training they'll receive
Listing specific resources with dollar values ($200K/month roadmap) makes subscribers feel they got a win
This reduces immediate unsubscribes and builds anticipation for the emails
Potential improvements (to book more calls):
Add a big, bold call booking button with text "Book Your 15-Min Money Plan Call Now"
There's currently no call-to-action for booking a meeting at this hot moment (which is when you want to capitalise on it)
This simple addition could generate 5-10 call bookings per 100 sign-ups when interest is highest
I like the fact that there is a crystal clear next step: check your inbox
Stop trying to be clever, be clear.
3. WELCOME EMAIL
What they're doing well:
Raw honesty about what to expect builds trust
Phrases like "I will challenge your beliefs" and "I won't hold back" create curiosity
This approach likely keeps open rates high for future emails as subscribers expect real value
Potential improvements:
Replace the PS with a clear call-booking CTA: "PS: Want results faster? Reply 'CALL' to book a 15-min strategy session"
The current PS asks for a reply but doesn't direct people to book a call
This simple change could double call bookings from the welcome email with minimal effort
3 TACTICS YOU CAN STEAL FROM ZARAK'S NEWSLETTER FUNNEL
Stack testimonials from the biggest names in your industry - Reach out to top people you've worked with and ask for a single-sentence quote about your skills.
Promise emails with a specific outcome - Tell people exactly how often they'll hear from you and the result they'll get ("$100M Online Marketing Secrets").
Be brutally honest about what to expect - Setting clear expectations in your welcome email builds trust and keeps people opening future messages.
Should I go more into details? Reply to this email and let me know!
Got questions about this breakdown? Reply to this email - I read every response.
Tommy
Founder, News Launch
P.S. If you want to have a look at Zarak’s sign up page: https://thecopycouncil.com/
