How I build 60%+ converting landing pages

Hey newsletter builder, it's Tommy.

I know that your landing pages are killing your newsletter and by proxy your business.

Most people lose 98% of their visitors because their pages are confusing messes.

And I used to have the same problem because I was trying too hard

My landing pages converted at ~20%

I was spending $5,000 on ads just to keep the light on

Then I said f*ck it, let's strip everything out of the landing page

Let's make it so basic that a kid could understand what I am talking about

The result?

One simple landing page went from 200 to 600+ leads in 30 days.

Same traffic, same offer, different page structure.

Now I build all landing pages the same way

Here's the 4-part framework that transforms any landing page:

Part 1: Killer Headline

Write one clear promise. Tell them exactly what they get. Use numbers when possible. This can be the name of your lead magnet or an offer-driven headline

Example: "Get 10 New Clients in 30 Days"

Part 2: Supporting Subheadline

Explain HOW you deliver the promise. Keep it under 15 words. Focus on the method, not features.

Part 3: Trust-Building Image

Show the result they want. Avoid stock photos at all costs. People want to see the transformation. Whatever people want make it visual using before/after images.

Part 4: Single Action Button

One button only. Use action words like "Get," "Download," "Start." Make it bright and obvious.

That's it.

No fancy designs.

No clever copy.

Just these 4 elements in the right order.

The best part?

You can build this in 30 minutes.

Most people overcomplicate landing pages with testimonials, long copy, and multiple offers.

But high converters keep it simple.

When someone lands on your page, they should know exactly what to do in 3 seconds.

If you want me to review your current landing page and show you exactly how to apply this framework, just reply "REVIEW."

If you want a much more in depth analysis of you client acquisition engine click here to book a call directly with me

I'll personally look at it and send you a quick video breakdown.

Talk soon, Tommy

P.S. My wife asked why I was laughing at my computer last night. I told her I just helped a client go from 47 leads to 312 leads with a 20-minute page fix. She said "Oh that's nice" and went back to her book. Clearly she doesn't appreciate the art of conversion optimisation like we do haha