How you can add $1M+/year with your newsletter

Hey there, it's Tommy.

Today, we're diving into the exact math behind adding $1M+ to your business with a newsletter. Seeing the numbers completely shifted my focus.

In today's issue:

• Why most businesses waste thousands on ads that never convert

• The exact conversion numbers you need at each funnel stage

• The minimum amount of new subscribers/month you need to add $1M to your business

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GROWTH STRATEGY
An in-depth analysis

I did the math on how to add $1M+ to your business with a newsletter.

And what I found shocked me.

Last week I went to the get food from the shop near where I live.

Some broadband salespeople where outside the entrance.

It got me thinking: "How many people need to walk past them for them to make $1,000, $10,000, etc?"

But then I asked myself: "How many subscribers equal $1M+/year?"

Let's reverse-engineer the system to add $1M/year with your newsletter

Here is the math for a B2B service business offering $2,500/month retainers:

$1,000,000 ÷ $30,000/year per client = 34 clients needed

That's it. Just 34.

And with typical retention rates, you're only looking at replacing about 7 clients annually.

Which means you need just 41 total sales per year to add $1M to your business.

But here's where things get interesting...

Most businesses are making this WAY harder than it needs to be.

Industry benchmarks for B2B services:

- Landing page to booked call: 2-5%

- Show-up rate for booked calls: 80%

- Sales call to closed deal: 20-30%

Working backwards from 41 clients at 25% close rate = 164 sales calls needed.

With an 80% show-up rate, that's 205 booked appointments.

At a 3% landing page conversion, you need just 6,833 landing page visitors per YEAR.

That's only 570 targeted visitors per month!

Now let's factor in the newsletter as your conversion engine:

- Newsletter to landing page click: 10-15%

With these conversion rates, you need 5,000 new subscribers/month

Before you think "that's crazy I'll never get that" keep reading...

First this is assuming worst case scenario

Essentially considering each subscriber only visits your landing page once

(highly unlikely considering weekly emails + other automated flows)

This is the most amount of subscribers/month you need to get your 41 sales a year.

Second, you can run ads to get 100% of the 5,000 subs

And cover the costs immediatly by monetising using 0-days payback strategies

(think paid recommendations, etc.)

It's not uncommon to get $4/sub with Meta ads for B2B (I've seen around $2-3/sub at times)

You can cover 90% of the cost on day 1, meaning...

You spend $2,000 in ad spend every month to make $1M/year

That's 40+:1 ROI.

A lot of statistics in fact show that newsletter and email marketing ROI is between 35:1 and 45:1.

But now you also know how it works.

I've built and maintained systems that do exactly this for my clients

And now doing the same for myself to grow my own business.

If you want to build your 40:1 ROI system go here:

👉 I want to build a 40:1 ROI system

Transform your newsletter into your secret weapon.

When you build a newsletter that delivers consistent value

You create a conversion engine that works while you sleep.

The magic happens when you combine:

• Organic social content (driving 70% of your traffic)

• Strategic retargeting ads (not expensive cold traffic)

• A high-value newsletter (building trust weekly)

• A focused landing page (converting warm leads)

This ecosystem creates a flywheel effect where each piece strengthens the others.

Want to learn exactly how to build this entire system step-by-step?

Click here to get your personalised system:

Keep building assets that scale,

Tommy

P.S. - TL;DR: Click here to get your personalised $1M newsletter growth system

In case you ever need it, here are 3 ways I can help you:

1. Click here to put your business in front of 15,000+ founders, business owners and marketers

2. Click here if you want your personalised newsletter growth system

3. Click here if you want my team to run your B2B newsletter

See you soon,

Tommy - founder at Newslaunch.co