Jacob's $1.2M Newsletter OS

Hey, it's Tommy.

I just spent 3 hours analyzing Jacob Pegs' complete newsletter system and discovered a classic case of great structure, suboptimal execution.

In today's breakdown:

• Why his opt-in page confuses instead of converts

• How his thank you page overwhelms buyers with too many choices

• Why his welcome email reads like a scattered blog post

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GROWTH STRATEGY
THE BREAKDOWN: JACOB PEGS' COMPLETE NEWSLETTER SYSTEM

Why I chose this example: Jacob has the right funnel structure - lead magnet to low-ticket offer to high-ticket services. But his execution shows exactly what NOT to do at each step. Perfect learning opportunity for anyone building similar systems.

Let's dive in...

PART 1: LANDING PAGE BREAKDOWN

1. Headline & Sub-headline

What they're doing well:

• Uses specific result ($1.19m) which creates credibility

• Mentions "organically, without sales calls" which addresses a major pain point

• The sub-headline adds context about daily insights for existing audiences

Potential improvements:

• "1 proximity offer" is meaningless jargon - most people have no idea what that means

• Missing urgency or scarcity elements to drive immediate action

• Should clarify what exactly they're getting in exchange for their email

2. Visual Elements

What they're doing well:

• Video thumbnail shows Jacob presenting, which builds authority

• Clean, professional design that doesn't distract from the form

• Consistent branding throughout the page

Potential improvements:

• Video thumbnail could show more energy/engagement from audience

• Missing visual hierarchy that guides eyes to the signup form

• Could add trust badges or logos to reinforce credibility

3. Form/Signup Experience

What they're doing well:

• Simple two-field form reduces friction

• Clear, contrasting button that stands out

• Form is above the fold and easy to find

Potential improvements:

• Button text "Get free instant access" doesn't specify to what

• No privacy policy link or trust indicators near the form

• Missing confirmation of what happens after signup

4. Social Proof

What they're doing well:

• Multiple testimonials with specific results and follower counts

• Names attached to quotes add authenticity

• Covers different types of outcomes (revenue, clients, growth)

Potential improvements:

• Just text testimonials - photos would build more trust

• No verification of these results or people

• Could organize better instead of wall of text

5. Offer/Lead Magnet

What they're doing well:

• Promises daily actionable insights which is valuable

• Mentions specific outcome ($100-$1000 pay days)

• Easy unsubscribe removes barriers

Potential improvements:

• "Modern Maker Playbook" title doesn't clearly communicate value

• Vague about what wisdom they'll actually get

• Missing preview of what's inside the lead magnet

PART 2: THANK YOU PAGE BREAKDOWN

1. Confirmation Message

What they're doing well:

• Clearly confirms the gift was sent and when to expect it

• Sets expectation for 1-2 minute delivery time

• Maintains consistent messaging from opt-in

Potential improvements:

• Could add more excitement about what they just received

• Missing instructions on checking spam folders

• No clear next step guidance after receiving the gift

2. Next Action Prompt

What they're doing well:

• Immediate video content keeps engagement high

• Optional offer doesn't feel pushy or forced

• Clear pricing and value proposition for upsell

Potential improvements:

• Too many choices - video, optional claim, multiple bonuses

• No clear hierarchy of what to do first

• Missing deadline or scarcity for the $9 offer

3. Additional Value Offer

What they're doing well:

• Detailed breakdown of what's included in the $9 offer

• Multiple bonuses add perceived value

• Money-back guarantee reduces purchase risk

Potential improvements:

• Overwhelming amount of text and options creates decision paralysis

• Price drop from $49 to $9 feels gimmicky without deadline

• Too many testimonials bury the actual offer details

PART 3: WELCOME EMAIL BREAKDOWN

1. Email Structure

What they're doing well:

• Personal greeting and introduces himself

• Attempts to build rapport with personal story

• Includes multiple images to break up text

Potential improvements:

• Way too long - reads like a blog post, not email

• No clear structure or logical flow between topics

• Jumps randomly between personal story and business advice

2. Individual Email Content

What they're doing well:

• Personal tone makes it feel authentic and human

• Shares specific details about his background and credibility

• Attempts to provide value with business insights

Potential improvements:

• Doesn't deliver on the promise from the opt-in page

• Scattered content that tries to cover too many topics

• No connection to the overall funnel journey or next steps

3. CTAs

What they're doing well:

• Includes his LinkedIn profile for further connection

• Asks for engagement by mentioning replies

Potential improvements:

• No clear call-to-action or next step in the customer journey

• Missing any mention of the $9 offer from thank you page

• No link back to his services or how to work with him

5 TACTICS YOU CAN STEAL FROM JACOB PEGS' COMPLETE FUNNEL

1. Use specific dollar amounts in headlines - $1.19m is more believable than "7-figures"

2. Keep opt-in forms simple - Just name and email, nothing more complicated

3. Immediate upsell on thank you page - Strike while interest is highest

4. Layer multiple bonuses to increase perceived value - But don't overwhelm with choices

5. Biggest conversion killer to avoid - Don't write welcome emails like blog posts - keep them focused and actionable

What funnel should I break down next? Hit reply and let me know.

Got questions about this breakdown? Reply to this email - I read every response.

Tommy Founder,

News Launch

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