Jordan's 8-Figure Newsletter Mistake

Hey, it's Tommy.

I just spent 3 hours analyzing Jordan Ross's complete newsletter system and discovered they're leaving thousands in meeting revenue on the table with a basic delivery-only welcome sequence.

In today's breakdown:

• Landing page converts but has zero urgency triggers

• Thank you page wastes prime real estate for social proof

• Welcome email delivers value but completely ignores the sales funnel

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GROWTH STRATEGY
THE BREAKDOWN: 8 FIGURE AGENCY'S COMPLETE NEWSLETTER SYSTEM

Why I chose this example: Jordan Ross has built a solid agency with strong social proof (40K+ subscribers), but their funnel shows classic "content creator" mistakes that leave meeting bookings on the table. Perfect case study for agencies wanting leads that actually convert to calls.

Let's dive in...

PART 1: LANDING PAGE BREAKDOWN

1. Headline & Sub-headline

What they're doing well:

• "UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS" is benefit-driven and specific

• Addresses clear pain point around systems and scaling to 8 figures

• Promise matches the target audience perfectly (agency owners wanting growth)

Potential improvements:

• Zero urgency or scarcity elements to push immediate action

• Could add timeline pressure like "Get the systems that took me 5 years to perfect"

• Missing emotional trigger about current frustration with manual processes

2. Visual Elements

What they're doing well:

• Professional branding with clean logo maintains authority

• Dark background creates focus on the bright signup form

• Consistent colour scheme (blue/teal) reinforces brand recognition

Potential improvements:

• Better headshot photos to increase credibility

• Missing any visual proof of results (revenue screenshots, client wins)

• Could show Jordan's face prominently to build personal connection

3. Form/Signup Experience

What they're doing well:

• Single email field reduces friction to absolute minimum

• Bright teal "Sign Up" button stands out against dark background

• Clean, mobile-friendly form design

Potential improvements:

• Button text "Sign Up" is weak - could be "Send Me The 13 Systems"

• Missing any privacy/spam assurance text

• No micro-commitment strategy to increase psychological buy-in

4. Social Proof

What they're doing well:

• "Join 40,000+ Agency Owners" provides strong social validation

• Specific number (not vague "thousands") builds more credibility

• Positioned prominently above the value stack

Potential improvements:

• Zero testimonials or specific client results shown

• Missing logos of recognisable agencies they've helped

• Could add "As seen in" media mentions for third-party validation

5. Offer/Lead Magnet

What they're doing well:

• "13 Systems" is specific and comprehensive (not vague "tips")

• Value stack clearly outlines what's included in the breakdown

• Addresses multiple pain points (diagnostics, daily tips, client acquisition)

Potential improvements:

• "Systems" is potentially vague - could be "13 SOPs" or "13 Workflows"

• Missing any mention of time savings or revenue impact

• No preview of what's inside to increase perceived value

PART 2: THANK YOU PAGE BREAKDOWN

1. Confirmation Message

What they're doing well:

• Green checkmark provides clear visual confirmation of success

• Sets proper expectation about email delivery timing

• Includes backup instruction to check spam folder

Potential improvements:

• Generic "Confirmed" message lacks personality and excitement

• Missing any celebration of the smart decision they just made

• Could reinforce the value they're about to receive

2. Next Action Prompt

What they're doing well:

• Blue CTA button maintains visual consistency with landing page

• Single next step avoids overwhelming the new subscriber

• Button clearly labeled "8 Figure Agency" for brand recognition

Potential improvements:

• Zero context about what happens when they click the button

• Missing any compelling reason to take immediate action

• Could prompt them to whitelist the email address or follow on social

3. Additional Value Offer

What they're doing well:

• Keeps the page clean and focused on single conversion goal

• Doesn't overwhelm with multiple competing offers

• Maintains momentum toward the promised lead magnet

Potential improvements:

• Completely missing any bonus value or unexpected surprise

• Could offer exclusive Facebook group access or bonus training

• Wasted opportunity to segment subscribers by biggest challenge

PART 3: WELCOME EMAIL BREAKDOWN

1. Email Structure

What they're doing well:

• Subject line clearly confirms delivery of promised content

• From line uses personal name + company for recognition

• Email delivers exactly what was promised without delay

Potential improvements:

• Pure delivery email with zero relationship building or nurture

• Missing any introduction to Jordan or his story/credibility

• No strategic sequence to warm up prospects for future sales

2. Individual Email Content

What they're doing well:

• Gets straight to the point with PDF attachment

• Professional email signature maintains branding

• Clean, simple format that won't trigger spam filters

Potential improvements:

• Zero personality or story to build connection with Jordan

• Missing any teaser about what's coming next in the sequence

• Could include one quick win tip to provide immediate value

3. CTAs

What they're doing well:

• Keeps focus on consuming the lead magnet content

• Doesn't overwhelm with multiple competing calls-to-action

• Maintains promise of "100% free" without immediate sales pitch

Potential improvements:

• Completely missing any path to book a meeting or consultation

• No soft CTA to engage further (reply, social follow, etc.)

• Zero nurture sequence to build relationship before selling

5 TACTICS YOU CAN STEAL FROM 8 FIGURE AGENCY'S COMPLETE FUNNEL

1. Specific Number Promise - Use exact counts like "13 systems" instead of vague "multiple strategies" to increase perceived value and credibility

2. Social Proof Positioning - Put subscriber count prominently above your value stack to validate the decision before they read benefits

3. Clean Form Design - Single email field with contrasting button color removes all friction while maintaining visual hierarchy

4. Expectation Setting - Always tell people when to expect delivery and include spam folder backup instructions to reduce support emails

5. Biggest Meeting Killer They're Missing - Zero sales funnel after lead magnet delivery. They're getting leads but not converting them to meetings because there's no nurture sequence building toward a consultation offer

What funnel should I break down next? Hit reply and let me know.

Got questions about this breakdown? Reply to this email - I read every response.

Tommy

Founder, News Launch

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