NSE #1: Matthew Brown's newsletter booking system explained

Hey, it's Tommy

I just spent 5 hours analysing Tribe Digital's funnel system, and discovered their simple two-step approach books way more meetings.

In today's systems explained:

• A clear thank you page beats fancy designs

• Their "watch + book" flow gets 3X more meetings

• Real client wins beat stock photos every time

Want to book more meetings with your newsletter? 👉 Book a Strategy Call

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GROWTH STRATEGY
TRIBE DIGITAL'S THANK YOU PAGE EXPLAINED

Why I chose this example: Tribe Digital is generating $50K+ monthly in LinkedIn leads without ads or cold emails. Their funnel converts like crazy because they focus on getting meetings booked right after opt-in.

Let's dive in...

Just so that we are on the same page, here is the thank you page:

(Yes rhyme was intended)

1. THE VIDEO SETUP

What they're doing well:

• The page starts with a green checkmark confirming the lead magnet is sent

• "IMPORTANT" headline creates urgency to watch before checking email

• Real person (not stock photo) builds instant connection

Potential improvements:

• Add clear "STEP 1: Watch This 3-Minute Video" above the player

• The headline is too wordy—better cut it to something like "Watch This Video Then Check Your Email"

• Add a play button overlay to increase video clicks

2. THE BOOKING WIDGET

What they're doing well:

• Calendar is right there - no extra clicks needed

• 30-minute call length is perfect (not too short, not too long)

• Time zone detection makes booking frictionless

Potential improvements:

• Rename "Tribe Discovery Call" to "LinkedIn Leads Strategy Call"

• Add "$997 Value - Free" text near the calendar

• Highlight the widget with a colored border to draw more attention

3. THE SOCIAL PROOF

What they're doing well:

• Real faces with full names build trust instantly

• Specific results mentioned ("gamechanging experience," "qualified leads")

• Actual screenshots of LinkedIn messages prove it works

Potential improvements:

• Move one top testimonial above the booking widget

• Add specific numbers to testimonials ("got 7 meetings in first week")

• Highlight a testimonial from your exact target market ($30K+/month)

TACTICS YOU CAN STEAL FROM TRIBE DIGITAL'S THANK YOU PAGE

1. Two-step process only - Don't ask for surveys or other actions. Just "watch video, book call" keeps it simple.

2. Show real message screenshots - Nothing beats actual conversations as proof your system works.

3. Pre-qualify with subtle filters - Notice the small "for business owners doing $30K+/month" text sets clear expectations.

What funnel should I break down next? Hit reply and let me know.

Got questions about this breakdown? Reply to this email - I read every response.

See you next week,

Tommy

In case you ever need it, here are 3 ways I can help you:

1. Click here to put your business in front of 15,000+ founders, business owners and marketers

2. Click here if you want guidance on how to grow your business with a newsletter

3. Click here if you want my team to run your B2B newsletter

See you soon,

Tommy - founder at Newslaunch.co