The $5B newsletter strategy to grow your business

Hey, Tommy here.

Today, we’re covering Wade Foster’s story. Co-Founder of Zapier and how they grew to $5B+ and achieved the unicorn status.

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GROWTH STRATEGY
An in-depth analysis

As Wade Foster, co-founder of Zapier, yesterday share to a16z, success doesn’t come from waiting for perfection.

It comes from showing up.

From listening.

From obsessing over your audience’s needs.

When Wade launched Zapier, it wasn’t a polished product.

But it solved a real problem for a small group of users.

He didn’t stop there.

Wade spent hours watching users interact with the product.

He saw where they struggled.

He asked questions. He gathered feedback.

He tweaked the product in small, meaningful ways.

Each improvement brought Zapier closer to its users’ needs.

That relentless focus turned Zapier into a tool used by millions of businesses today.

Here’s why I’m sharing this….

He used his newsletters to create that connection between him and his audience at scale.

A newsletter isn’t just a marketing channel.

It’s a two-way street for communication.

It’s your opportunity to listen to your audience’s thoughts, challenges, and goals.

It’s a way to fine-tune your messaging and offerings.

But only if you’re intentional about collecting feedback.

Here are three ways to use your newsletter to do this:

1. Ask questions directly. End your next email with, “What’s your biggest challenge right now? Hit reply and let me know.” This simple tactic opens up a goldmine of insights. Your audience will feel heard, and you’ll gain invaluable direction.

2. Run a short survey. Include a link to a one-minute survey asking what topics they’d like covered or what’s missing from your content. Pair this with an incentive, like exclusive insights or a free resource, to boost participation.

3. Watch their behaviour. Track which links they click, which topics get the most opens, and where they stop engaging. Their actions often speak louder than their words. Use this data to refine your future content and better serve your audience.

When you listen to your audience, your newsletter becomes more than content in their inbox.

It becomes a trusted resource.

It becomes indispensable.

The results?

Stronger relationships. Sharper insights. Bigger impact.

If you’re ready to transform your newsletter into a tool that drives real business growth, let’s chat.

Reply to this email with your biggest newsletter challenge right now.

I’ll share actionable strategies tailored to your goals.

And if it feels like the right fit, we can explore how I can help you scale your efforts.

Let’s make your newsletter a game-changer.

Best,

Tommy

PS: here is the interview (Link)

See you soon,

Tommy - founder at NewsLaunch.co

PS: simply reply to this email if you want actionable strategies tailored to you